Too many business owners focus solely on SEO optimization, ignoring the fact that their web content isn’t just scanned by machines; it is read by people, by potential customers. You only get one chance to make a good first impression, and on the Internet, that impression is made in writing. You would never dream of showing up at a client meeting wearing ill-fitting, tattered clothing and looking like you just rolled out of bed. Put yourself in your customers’ place and imagine what impression they get if they see the following on your company’s site:
- Stilted copy clearly written by someone who does not speak English.
- Numerous grammar, spelling, and punctuation errors.
- Incomprehensible “word salad” meant to be scanned by a machine, not read by a person.
Would you want to do business with someone who cares so little about their company’s own website–their public impression on the world–they cannot be bothered to ensure that their copy is readable and error-free? What does that say about how they will handle the work you hire them to do?
Bad content doesn’t make search engines happy, either. In an effort to provide end users with the best search results possible, Google’s algorithm punishes websites with poorly written, shoddy content, and rewards what it calls “authority sites” that contain high quality content. Long gone are the days when a webmaster could stuff their site with the phrase “New Jersey” and rank on page 1 of Google for “Bruce Springsteen.”
What is your core competency?
Whether you are a web designer, a handyman, a petsitter, or a retailer, if you are not designing websites, fixing houses, caring for pets, or filling customer orders, you are not making any money. Writing copy is not your core business! Sure, you could try taking a whack at blogging and writing marketing copy yourself, but that takes time, and time is money.
At Rothaar Communications, our core competency is writing. We have many years of experience in copywriting and are well-versed in the latest search engine optimization techniques, such as latent semantic indexing (LSI), which has replaced the “keyword density” of old.
This is what Rothaar Communications can do for you!
The expert copywriters at Rothaar Communications offer a full range of marketing copywriting services, including:
- Website Content
- Professional Blogging
- Press Releases
- Email Newsletters
- Sales Letters
- Print Materials (Brochures, Newsletters, etc.)
Let us take care of your web content, so that you can take care of your business! Read more about our services and what makes us different from many other copywriting services, or contact us today for a free consultation!